I'll be there now in a minute Book Cover - Mug

"I'll be there now in a minute."

Seven words that tell you everything you need to know about Wales. Not now now. Not in a minute exactly. Somewhere beautifully, stubbornly in between. It's not procrastination. It's not rudeness. It's a different relationship with time — a more relaxed one. A more Welsh one.

Now it's on a mug. Start every morning with the phrase that has baffled non-Welsh people for generations. Designed in Wales, printed in the UK.

📦 Printed to order: Please allow 4–5 working days for printing before dispatch. A faster postage option means you'll receive it sooner — but not within 24–48 hours of ordering. Diolch! 🏴󠁧󠁢󠁷󠁬󠁳󠁿

• 11oz ceramic mug
• Glossy white finish
• Dishwasher and microwave safe